advisory shares

What are Advisory Shares | Classes of Shares

Advisory Shares: Definition, Classes of Advisory Shares


When companies intend to raise their investments, they issue shares that can be purchased by investors. If you are one of the shareholders of a company, then you share the ownership of that company. Being a shareholder, you invest in the stocks of the company and enjoy the profits over them.

What is the class of shares

The class of shares can be understood as the different sections of listed shares issued by a company distinguished based on voting rights received by their respective shareholders. The reason behind making these share classes is to maintain the flow of control and with these share classes, owners can make the company hard to takeover.

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advisory shares

All about advisory shares

There are a few types of shares a company provides such as equity shares, preferred shares, common shares, etc. Advisory shares are one of them. A business gives these shares to their advisors by trading their knowledge and suggestions for the betterment of the business. Let’s understand with an example, suppose you are the owner of a newly built company.

You want some tips and advice for the great performance of your company but you don’t want to disclose the core of the company. So, in such a case, you will find a suitable advisor and will provide advisory shares to him/her in compensation for his/her advice. In this way, he/she won’t be one of the owners but will still work for the well-being of the company.

Normally, advisory shares vest monthly over 1-2 years with fully single-trigger acceleration.

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What is the vesting period and trigger acceleration?

The period when a holder must wait to acquire full rights over his/her shares is called the vesting period. Generally, shares do not vest immediately. They need the time of a year or two to vest fully.

Trigger accelerations are classified into two categories, they are, single-trigger acceleration and double-trigger acceleration. Single trigger acceleration means when only a single event triggers the acceleration of vesting of someone’s stocks. Double trigger acceleration means when two different events are responsible to accelerate the vesting period of stocks.

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Businesses that can issue advisory shares:

The businesses which are on their initial stage of growth can issue advisory shares. Also, those businesses that have made themselves stable and have brought them to a phase where they need expert advice to grow their businesses may also issue advisory shares. Generally, startup businesses and companies release advisory shares. 

The percentage of share an advisor gets depends on how much time and effort he/she is investing in the company. This percentage can be started from 0.25% and goes up to 5% of the company’s total equity, read what are equities here.

Some businesses create a committee of advisors and as per their performances, the company provides advisory shares to them. Sole advisors get a maximum of 1% share of the company’s net equity

These percentages get changed on the basis of the contribution of the advisor. Like, if an advisor is giving expertise on a monthly basis, then he/she will get less percent in comparison to those who participate in weekly meetings. Also, if a company has come to a well-developed stage, then the amount of share an advisor receives from that company will be less because they don’t need much advice to grow. 

advisory shares

Strength and Weaknesses of advisory shares:

Advisory shares seem to be a good option but they have some weaknesses

Strength: If you want some effective advice but at the same time don’t want to disclose your business secrets, issuing advisory shares can be the best course of action.

Weakness: You cannot stop your advisor from working in any other company. That company can be your competitor and there may be a chance of a strategy leakage. 

So, to avoid all those risk factors, you must hire an advisor for a short tryout time period so that if you see something suspicious, you can take good actions in the favour of the company.

In-depth apprehension of the class of shares:

Share classes are types of shares distributed in different sections on some basis. These sections can generally be known as Class A, Class B, and Class C.

To understand the structure of share classes, let’s analyze Google’s multi-class share structure is ideal. When the founders of Google realized that they own less than the total stocks of the company but still wanted their hold over different businesses.

So, as a solution, they made three classes of shares of their stocks. The regular investors who have one vote per share were included in Class A, Class B was only managed by the owners and they have the right of 10 votes per share. In Class C, all the employees were included and they have no voting rights over the shares. According to this structure, most of the voting rights are under the founders’ control.

Mutual funds have different shares classes, each of them has a distinctive trading charge and pay structure. Similarly, preferred stocks are also a popular share class that has the traits of both common stocks and fixed-income investments.


Business sectors are growing rapidly and if you are planning to invest in shares, you must keep the above information in mind. Although the share market is completely uncertain, investing after analyzing all the aspects may reduce the risks. Before investing, you should know the type of share in which you are investing. One must know the nature of shares, fees, rights fixed, and liabilities of the owner before putting an amount in the share market.

Please keep in mind

  • Share markets and mutual funds are fluctuating in nature. Investing in them may lead you to either profit or loss.
  • To minimize the risk factor, one must understand the types of stocks, their classes, and the current situation of the market.
  • Comparing different stocks offered by different institutions can help you to explore more profitable investment opportunities.  

Frequently Asked Questions(FAQs)

1.  What is an advisory shares? 

Ans: Advisory shares are an advantageous equity arrangement between start-ups and business experts. Rather than give up capital, new companies entice advisors to offer guidance while incentivizing them to help it grow over time per a pre-determined vesting schedule.

2. What is meant by advisory shares on Shark Tank?

Ans: Advisory shares are a safe option, merely granting advisors the right to purchase equity rather than being given the actual shares. This helps to avoid any foreseeable conflict of interest.


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